Fashion, Art

CREATIVE MINDS, Conny Groenewegen

"Fashion Machine" is an art performance presented at the Dutch ambassador's house in Paris, in September 2016. Made of 2.000 fleece sweaters, each systematically cut in 14m stripes and knitted - on antic wooden knitting machines - into more special textile objects. This artistic installation was made for (took place initially at) Temporary Fashion Museum in Rotterdam.

Conny Groenewegen based her spatial intervention for the exhibition Fashion Data on a typical leftover product of the fast fashion industry: the fleece sweater. Originally made from another industrial relic, the PET bottle, the fleece sweater is certainly not the most adventurous fashion item that ends up in the collection bins for used clothing. However, it can be found there in massive amounts and the product is actually hardly suitable for re-sale in thrift stores or the markets of Eastern Europe, Africa and India.

For the installation 'Fashion Machine', countless fleece sweaters were cut up and the polyethylene yarn put on spools again. The exhibition space introduces a kind of sweatshop for the processing of these yarns, which are reworked into flags and mattresses. The installation makes the production mechanism and scale of the fast fashion industry tangible, while the banal material takes on a new shape and an almost activist expression on the spot.




Domination of Black (1916) - Excerpt of a poem by Wallace Stevens' Harmonium.

I heard them cry - the peacocks.

Was it a cry against the twilight

Or against the leaves themselves

Turning in the wind,

Turning as the flames

Turned in the fire,

Turning as the tails of the peacocks

Turned in the loud fire,

Loud as the hemlocks

Full of the cry of the peacocks?

Or was it a cry against the hemlocks?

The essence of black -  Bois d'Ascèse



Credits:  Filippo Sorcinelli & Naomi Goodsir

the Bowler

hand crafting in the details ....

lock of hair

concertina folding

the apron reversed




  The 17th century engravings & prints representing the crafts & arts of their era let us contextualise the universe that existed at the time. The “Habit de Perfumeur”, an enigmatic representation well known in the closed circle of perfumers, was initially engraved by Gerrit Valck & subsequently reproduced by Nicolas de L’Armessin in 1697. In this epitomisation of the perfumer’s attire we see raw materials & essences of all sorts unveiled; orange blossom & the Queen of Hungary’s flowers, wax & leathers from Spain plus other materials such as tobacco, cedar et cetera. The perfumer’s tools are also depicted, including an incense burner disguised as a hat with scented fans carried on the shoulders. The finished products are equally presented in the image: Cyprus powder, pomades from Rome & Florence, soaps from Naples & Boulogne, pastilles & lozenges, as well as various scented waters (Eau d’Ange, Eau de Cordoue, Eau de Mille-Fleurs, Carmelite water).

With Nose, we conceived a modern-day attire for the globe travelling perfumer - in search of new components for their olfactive collection. 


Naomi created a calf leather & canvas apron with hand stitched alligator detailing. This apron can hold over 300 perfume samples. For transporting the apron a modern take of a doctors bag was designed - made from buffalo leather, canvas & alligator. To top it off, Naomi handmade/hand stitched a modern style bowler hat from loden green felt with a black vintage feather interest.